Last edited by Taura
Sunday, May 3, 2020 | History

5 edition of International marketing found in the catalog.

International marketing

by Philip R. Cateora

  • 236 Want to read
  • 5 Currently reading

Published by Irwin/McGraw-Hill in Boston .
Written in English

    Subjects:
  • Export marketing.,
  • International business enterprises.

  • Edition Notes

    Includes bibliographical references and indexes.

    StatementPhilip R. Cateora, John L. Graham.
    ContributionsGraham, John L.
    Classifications
    LC ClassificationsHF1009.5 .C35 1999
    The Physical Object
    Paginationxxv, 721 p. :
    Number of Pages721
    ID Numbers
    Open LibraryOL360951M
    ISBN 100256259828
    LC Control Number98021048

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    About the Book. Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment:4/4(14). INTERNATIONAL MARKETING EXAM NOTES Marketing and Marketing Management • Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its .


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